BODYARMOR

BodyArmor is a rapidly growing sports drink company that was founded in 2011 by Mike Repole and Lance Collins. The brand positions itself as a premium sports drink made with better ingredients like pure cane sugar, coconut water, and vitamins. BodyArmor's products are marketed as a healthier alternative to traditional sports drinks.

The company has gained a lot of popularity and market share in recent years, driven in part by an equity investment from Dr. Dre and other celebrity endorsers like James Harden and Naomi Osaka. BodyArmor's success caught the attention of beverage giant Coca-Cola.

In 2018, Coca-Cola acquired a minority stake in BodyArmor, with the option to fully acquire the company in the future if certain sales targets are met. This move allowed Coca-Cola to get a foothold in the fast-growing sports drink category, which is currently dominated by Gatorade from PepsiCo.

Coca-Cola is one of the world's largest non-alcoholic beverage corporations. Founded in 1892, it owns and markets some of the most popular and iconic beverage brands like Coca-Cola, Sprite, Fanta, Dasani water, and more. Coca-Cola has a massive global distribution and marketing reach.

The investment in BodyArmor aligned with Coca-Cola's strategy of diversifying into healthier beverages as consumer preferences have shifted. The partnership allows BodyArmor to leverage Coca-Cola's vast distribution network to accelerate its growth and expansion into new markets.