First Endurance EFS Liquid Shot
This is a different shot. This puppy delivers a potent 400 calories including 1500mg of electrolytes, 1000mg of amino acids all delivered from a 100% recyclable, resealable flask. Unlike most gels on the market, this one has no gel agents so your digestion will stay normal and absorption will be fairly rapid. On top of this, the vanilla flavor is pleasing to the tongue! Not Available in grocery stores or mass-market retailers.

(ROAD Nov/Dec 2008)

First Endurance EFS Liquid Shot Included in Interbike 2008 Best of Show Category
It's a brave new world in caloric intake and First Endurance is coming on strong with the 400-calorie shot (don't call it a gel), which also has a massive 1,500mg of electrolytes and 1,000mg of amino acids. The fact that it doesn't have gelling agents and it doesn't paste up in the mouth means it's absorbed into the bloodstream quicker. We had a chance to try it, and not only does it deliver the caloric goods, but the vanilla flavor taste truly fantastic. Hitting the flask will soon take on a whole new meaning.

(Triathlete Magazine Dec 2008)

First Endurance EFS Liquid Shot Cycle Sport EFS Liquid Shot Review
Two years in development, the EFS Liquid Shot represents the latest collaboration between First Endurance, consumers like you and the most demanding cyclists in the world. From the state-of-the-art formula down to the eco-friendly packaging, the EFS Liquid Shot is packed with the latest and greatest from First Endurance. Called a liquid shot because it doesn't contain gelling agents that can slow down absorption and digestion, the EFS features a 400 calorie 1500mg electrolytes supercharged endurance formula, 1000mg amino acids and 100 grams of simple & complex carbohydrates, all in clinically effective doses. Its easy-to-use packaging is resealable, refillable, and fully recyclable. Also available in a 32-ounce (6flask) refill container. First Endurance proudly sponsors: Colombia, Gerolsteiner, Bissell and Astana Pro Teams.

(Cycle Sport Dec 2008)